About Us
Pure Traditions. Timeless Hair Care.
For over eight decades, Rita has been a trusted name in Indian households, nurturing hair naturally with care, purity, and consistency. Founded in the 1940s by Mr. Shantilal M. Jain, Rita was built on a simple yet powerful belief—nature knows best when it comes to hair health.
What began as a commitment to honest, effective hair care has grown into a legacy passed down through generations. Our flagship products, Rita Hair Oil and Rita Hair Color, have stood the test of time, earning the trust of millions across India for their gentle performance and dependable results.
Our Mission
Our mission is to nurture healthy, beautiful hair through pure, herbal, and time-tested formulations. Backed by over 80 years of trust, we are committed to delivering safe, effective hair care that respects nature, preserves tradition, and supports everyday hair wellness for generations to come.
80+ Years of Hair Care Legacy
Trusted by generations with time-tested herbal formulations.
Millions of Happy Customers
Loved by families across India for consistent results and gentle care.
Herbal Expertise Since the 1940s
Crafted using traditional herbal knowledge blended with modern quality standards.
Available Pan-India & Online
Easily accessible across India and now available on Amazon.
We’re Here to Care for Your Hair, Naturally
Looking to nourish your hair, reduce hair fall, or restore natural shine with trusted herbal care — Rita Hair Oil is here to support your hair care journey with 80+ years of tradition and purity.
What Our Patients Say
